Simon Carter
About Simon Carter
Simon Carter serves as the Head of Media Relations at The Scout Association, where he has worked for 20 years. He has led significant media campaigns and volunteered for international events, while also advising various UK charities.
Current Role at The Scout Association
Simon Carter serves as the Head of Media Relations at The Scout Association, a position he has held since 2004. In this role, he oversees the organization's media strategy and public communications. His responsibilities include managing media events and enhancing the visibility of the Scout Association through effective public relations initiatives.
Previous Experience at The Scout Association
Prior to his current role, Simon Carter worked at The Scout Association in various capacities. He served as a Field Officer from 1997 to 1998 for 11 months and later as the Information Centre Manager from 1998 to 2004 for 6 years. His experience in these roles contributed to his understanding of the organization's operations and media needs.
Media Relations Leadership in Global Events
Simon Carter volunteered to lead the Media Relations and Communications team for the WorldSkills events in Abu Dhabi in 2017 and Kazan, Russia in 2019. His leadership in these high-profile events showcased his ability to manage communications on an international stage.
Education and Professional Affiliations
Simon Carter studied at Kingston University from 1983 to 1986, where he focused on Geomorphology and Ecology, achieving a 2.1 degree. He is a Fellow of The Royal Geographical Society and the Chartered Institute of Personnel Development, reflecting his commitment to professional development and expertise in his field.
Achievements in Media Campaigns
Simon masterminded the Cub Scouts’ centenary media campaign, which received recognition at the Third Sector Awards and CorpComms Awards in 2017. He also devised the concept of young spokespeople for the Scout Association, which enhanced public relations and marketing by sharing authentic youth stories.