Megan Davis
About Megan Davis
Megan Davis serves as the Director of Brand and Communications at The Siegfried Group in Wilmington, Delaware. With a background in communications and marketing, she has held various roles in organizations such as Highmark Inc. and the Project Management Institute, focusing on enhancing brand presence and engagement strategies.
Current Role at The Siegfried Group
Megan Davis serves as the Director of Brand and Communications at The Siegfried Group, a position she has held since 2020. In this role, she is responsible for overseeing the brand's communications strategy and enhancing its national presence. Davis has implemented a comprehensive public relations plan that has contributed to the organization's visibility. She also leads the strategic improvement and implementation of marketing tools, including keynotes and client presentations, to effectively communicate the brand's message.
Previous Experience at The Siegfried Group
Before her current role, Megan Davis worked at The Siegfried Group as a Content Marketing Manager from 2016 to 2020. During her tenure, she adopted a test/learn/refine approach to digital campaigns, which enhanced the company's social strategy and engagement. Davis also conceptualized and managed a leadership blog that achieved over 12,000 site visits in its first year, demonstrating her ability to drive online engagement.
Career Background in Communications
Megan Davis has a diverse background in communications, having held several positions at Highmark Inc. She served as a Communications Specialist in Corporate Communications from 2010 to 2012, a Senior Writer from 2014 to 2015, and an Associate Writer from 2012 to 2014. Additionally, she worked as a Communications Specialist II at the Project Management Institute from 2015 to 2016. Her experience includes freelance technical writing for Excellerate Energy from 2010 to 2011.
Education and Specialization
Megan Davis earned her Bachelor of Arts degree in English with a focus on Professional Writing from the University of Delaware, completing her studies from 2007 to 2010. She specializes in using Adobe Creative Suite and Constant Contact for content creation, which supports her work in brand communications and marketing initiatives.
Leadership and Engagement Initiatives
Megan Davis has demonstrated leadership through her involvement in various initiatives. She served as the Master of Ceremonies for the Siegfried Youth Leadership Program event, where she encouraged attendees to embrace courage and resilience. Her message, 'Life is hard, and we live it anyway,' reflects her commitment to inspiring others within the organization.