Nisha Purswani
About Nisha Purswani
Nisha Purswani serves as the Vice President of Client Solutions at The Smart Cube, where she has worked since 2020. With a strong background in analytics and marketing strategy, she has held various roles in prominent companies and possesses extensive expertise in driver analysis across multiple industries.
Work at The Smart Cube
Nisha Purswani has been serving as the Vice President of Client Solutions at The Smart Cube since 2020. In this role, she is responsible for overseeing client engagement and delivering analytics solutions. Prior to this position, she held various roles at the same organization, including Principal Consultant (Analytics) from 2018 to 2021 and Key Account Client Lead - Advanced Analytics and Data Science Consultant from 2014 to 2018. Her tenure at The Smart Cube has spanned over eight years, contributing to her extensive experience in analytics and client management.
Education and Expertise
Nisha Purswani completed her Master of Science with Honors at BITS Pilani from 2004 to 2008. She also studied at Birla Balika Vidyapeeth, Pilani, from 2002 to 2004, and attended Christukula Mission Higher Sec. School. Her educational background supports her extensive expertise in advanced analytics techniques, including Survival Analysis and Mixed Modeling. She specializes in driver analysis and measuring campaign effectiveness, particularly within the Retail, Consumer Packaged Goods (CPG), and Pharmaceuticals sectors.
Background
Nisha Purswani has a diverse professional background, having worked in various analytical roles across multiple organizations. She began her career as a Data Analyst at Mu Sigma from 2008 to 2010 and progressed to Senior Analyst positions at Fidelity Investments and Mu Sigma. Her experience includes significant roles in customer and marketing analytics, where she developed a strong foundation in CRM and marketing strategy development. Nisha's career has been marked by her ability to lead work streams and manage stakeholder engagement in commercial settings.
Achievements
Throughout her career, Nisha Purswani has led multiple work streams and managed stakeholder engagement for large accounts. Her hands-on experience with advanced analytics techniques has enabled her to implement effective test and learn strategies. Nisha has contributed to the development of marketing strategies and campaign effectiveness measurement, showcasing her ability to drive results in analytics and client solutions.