Shashi Dubey
About Shashi Dubey
Shashi Dubey serves as the Head of Digital Marketing at The Smart Cube, where he has worked since 2021. He holds a Bachelor's degree in Electronics and Communication Engineering and has extensive experience in digital marketing across various global markets.
Work at The Smart Cube
Shashi Dubey serves as the Head of Digital Marketing at The Smart Cube, a position he has held since 2021. In this role, he focuses on developing and executing digital marketing strategies to enhance brand visibility and engagement. His responsibilities include analyzing user journey statistics to improve customer experience and implementing lead scoring and Account Based Marketing initiatives. Dubey's leadership in digital marketing contributes to the company's overall marketing objectives.
Education and Expertise
Shashi Dubey earned a Bachelor of Technology in Electronics and Communication Engineering from Dr. A.P.J. Abdul Kalam Technical University, completing his studies from 2008 to 2012. He furthered his education by obtaining a Certificate Program in Digital Marketing from the Indian Institute of Technology, Delhi, in 2023. Dubey is certified in Amazon Marketing Services and Flipkart Marketing Services, showcasing his expertise in digital marketing tools and techniques.
Professional Background
Shashi Dubey has a diverse professional background in digital marketing. He began his career as a Digital Marketing Executive at SunTec India from 2013 to 2014. He then progressed to the role of Digital Marketing Manager at Star Link Communication Pvt. Ltd. from 2014 to 2018, followed by a similar position at Fortune Marketing Pvt Ltd from 2018 to 2021. His experience spans various markets, including Asia Pacific, Europe, and America, allowing him to work with different brands.
Digital Marketing Skills
Shashi Dubey possesses extensive skills in digital marketing, particularly in using marketing automation tools such as Salesforce, Marketo, and Pardot. He provides creative ideas for content marketing and collaborates with designers to enhance user experience. His strategic approach has led to increased page views, unique visitors, and dwell time on websites, demonstrating his effectiveness in driving digital engagement.
Certifications and Training
Shashi Dubey holds certifications in Amazon Marketing Services and Flipkart Marketing Services, which validate his proficiency in e-commerce marketing strategies. His recent completion of a Certificate Program in Digital Marketing from the Indian Institute of Technology, Delhi, in 2023 further enhances his skill set. These certifications and training programs equip him with the latest knowledge and tools in the digital marketing landscape.