Lynn Smith
About Lynn Smith
Lynn Smith serves as the Chief Marketing Officer at Hidden Disabilities Sunflower Lanyard Program and The Sourcing Group, bringing nearly 30 years of marketing experience. She specializes in multi-channel marketing and has a notable history of implementing innovative strategies, including augmented reality at sales conferences.
Current Role at The Sourcing Group
Lynn Smith serves as the Chief Marketing Officer at The Sourcing Group, a position she has held since 2017. Based in Boston, MA, she has contributed to the company's marketing strategies for over seven years. Her role involves overseeing marketing initiatives, focusing on multi-channel marketing approaches, and implementing innovative marketing designs.
Experience at Hidden Disabilities Sunflower Lanyard Program
Since 2020, Lynn Smith has been involved with the Hidden Disabilities Sunflower Lanyard Program, where she continues to work on the Hidden Disabilities Program. Her experience includes implementing augmented reality at sales conferences prior to the launch of Pokémon Go, showcasing her ability to integrate cutting-edge technology into marketing strategies.
Professional Background
Lynn Smith has a diverse professional background in marketing. Prior to her current roles, she worked as the Chief Operating Officer at Focused Impressions, Inc. from 2014 to 2017. Before that, she spent 25 years at Standard Register as an Integrated Marketing Manager, where she developed a successful direct mail campaign that achieved an 86% response rate.
Education and Marketing Expertise
Lynn Smith studied Marketing at Providence College from 1984 to 1988. Her educational background provides a strong foundation for her nearly 30 years of experience in the marketing field. She is known for mentoring individuals in marketing, sharing her insights and expertise gained throughout her career.
Achievements in Marketing
Lynn Smith is recognized for her ability to turn skeptical audiences into believers by finding innovative solutions to product and business challenges. Her focus on multi-channel marketing and her experience in marketing design and implementation have significantly contributed to her success in the field.