Susan Snyder
About Susan Snyder
Susan Snyder is the Director of Business Development at The Sourcing Group, where she has worked since 2015. She has extensive expertise in billing and technology services, along with a strong background in digital printing and marketing.
Current Role at The Sourcing Group
Susan Snyder has been serving as the Director of Business Development at The Sourcing Group since 2015. In this role, she focuses on driving business growth and developing strategic partnerships within the San Francisco Bay Area. Her responsibilities include overseeing business development initiatives and implementing effective sales strategies to enhance the company's market presence.
Previous Experience in Business Development
Prior to her current position, Susan Snyder accumulated significant experience in business development roles. She worked at WorkflowOne/Standard Register from 1995 to 2014, where she spent 19 years focusing on business development. Earlier in her career, she held a sales position at First Data Commercial Services from 1990 to 1995 and at Anacomp from 1988 to 1992, gaining valuable insights into sales and client relationship management.
Education and Expertise
Susan Snyder earned her Bachelor of Science degree in Marketing and Computer Science from Cal State East Bay, where she studied from 1981 to 1985. Her educational background supports her expertise in various fields, including billing services, technology services, and digital printing. She specializes in solution design, consulting, and go-to-market strategies, contributing to her effectiveness in business development.
Skills in Sales and Marketing
Susan Snyder possesses a strong skill set in sales strategy, including negotiating and closing deals. She has extensive experience in promotional marketing and consulting services, which enhances her ability to drive multi-channel sales growth. Her proficiency in logistics and fulfillment further complements her marketing and advertising services background, allowing her to execute detailed follow-through in business processes.
Background in Digital Printing
Susan Snyder has extensive experience in digital printing, including both wide format and short run. This expertise allows her to understand the nuances of the printing industry and apply her knowledge effectively in her business development role. Her background in this area contributes to her overall capabilities in providing comprehensive solutions to clients.