Walter Sternberg
About Walter Sternberg
Walter Sternberg is a Senior Account Manager and Business Development professional with a background in Marketing and Communications from Northwestern University and a Bachelor of Arts from Emory University. He has a proven track record in client negotiation, team supervision, and promotional campaigns, notably leading the successful launch of Best Life magazine in New York.
Work at The Squires Group
Walter Sternberg holds the position of Senior Account Manager and Business Development at The Squires Group. In this role, he is responsible for managing client accounts and driving business growth through strategic initiatives. His expertise in negotiation and partnership development has contributed to the company's success in securing valuable sponsorship opportunities.
Education and Expertise
Walter Sternberg studied at Emory University, where he earned a Bachelor of Arts degree. He furthered his education at Northwestern University, obtaining a Master's degree while specializing in Marketing and Communications. His academic background equips him with a strong foundation in business development and marketing strategies.
Background
Walter Sternberg has developed a comprehensive corporate database that includes over 3000 companies and events. This database serves as a valuable resource for identifying potential clients and partnership opportunities. His analytical skills enable him to conduct thorough research, which supports new business proposals and sales meetings.
Achievements
Walter Sternberg has successfully enabled clients to save up to 25% on original costs through strategic negotiation of event sponsorships and partnerships. He has authored both national and local press releases that have significantly increased awareness and website traffic for his clients. Additionally, he supervised a team of 2-3 employees during the promotional launch of Best Life magazine, which included distributing over 40,000 magazines in one month.
Project Leadership
During the launch of Best Life magazine, Walter Sternberg played a key role in negotiating contracts for page trade with 50 key partners. His leadership in this project was instrumental in the successful distribution of the magazine and in securing new clients through effective brand research.