Alejandro "Alex" Cruz
About Alejandro "Alex" Cruz
Alejandro 'Alex' Cruz is a Senior Digital Marketing Developer with extensive experience in web development and digital marketing strategies. He currently works at The Standard, where he oversees automated marketing campaigns and analyzes marketing trends to enhance sales impact.
Work at The Standard
Alejandro Cruz serves as a Senior Digital Marketing Developer at The Standard, a position he has held since 2020. In this role, he oversees automated marketing campaigns for various business units and key stakeholders. He participates in defining technical strategies for digital marketing methodologies, collaborating closely with IT and third-party partners. His responsibilities include analyzing marketing trends to enhance the company's competitive position and sales impact, as well as developing recommendations for teams and managers.
Professional Experience
Alejandro Cruz has extensive experience in web development and digital marketing. Prior to his current role, he worked at FLIR Systems as a Web Developer from 2014 to 2020. He also held positions at Oliver Wyman, Razorfish, U.S. Bank, and Nike, where he contributed as a web developer and designer. His consultancy roles included working with LeasebyAuction.com, Coates Kokes, and Hanlon Brown Design. His career spans over two decades, focusing on web technologies and digital solutions.
Education and Expertise
Alejandro Cruz earned a Bachelor of Science degree in Computer Science with a focus on Software Engineering from Portland State University, where he studied from 2002 to 2008. He also holds an Associate of Arts degree in Graphic Design from Centro de Estudios Gestalt Para el Diseño, which he completed from 1990 to 1993. His educational background provides him with a solid foundation in both technical and design aspects of digital marketing.
Background
Alejandro Cruz began his career in web design and development in 1993, founding Alejandro Cruz Design, where he worked until 2002. His early experience laid the groundwork for his later roles in various companies, including a decade-long tenure at Nike. Throughout his career, he has developed a thorough understanding of web development, directory listings, and web design, focusing on optimal conversion strategies.
Research and Development in Digital Marketing
In his current role, Alejandro Cruz conducts research on new technologies and tools aimed at optimizing digital solutions. He focuses on increasing productivity for both internal and external customers. His analytical skills enable him to assess marketing trends and develop actionable recommendations that enhance engagement and conversion rates.