Brett Lloyd
About Brett Lloyd
Brett Lloyd is a Senior Marketing/Communications Strategy Designer with extensive experience in product marketing and brand management. He currently works at The Standard and First Tech Credit Union, contributing to marketing strategy and campaign management since 2009 and 2013, respectively.
Work at The Standard
Brett Lloyd has served as a Senior Marketing/Communications Strategy Designer at The Standard since 2009. In this role, he is responsible for developing and implementing marketing strategies that align with the company's objectives. His work focuses on enhancing communication efforts and ensuring that marketing initiatives effectively reach target audiences. With over 15 years of experience in this position, Lloyd has contributed to various projects that support the organization's growth and market presence in the Portland, Oregon area.
Current Role at First Tech Credit Union
Since 2013, Brett Lloyd has held the position of Product Marketing Manager at First Tech Credit Union in Beaverton, Oregon. In this capacity, he has initiated and managed nationwide marketing campaigns aimed at boosting revenue for assigned business units. His responsibilities include conducting in-depth analysis to identify marketing trends and monitoring performance against established targets. Lloyd's extensive experience in marketing strategy has played a significant role in the credit union's marketing efforts over the past 11 years.
Previous Experience at Bank of America
Brett Lloyd worked at Bank of America from 2000 to 2007 as a Project, Brand and Event Manager. During his seven years with the company, he was involved in various marketing and branding initiatives. His role included managing projects that enhanced the bank's brand presence and organizing events to engage customers. This experience provided him with a solid foundation in brand management and project execution.
Experience at Nike
From 2007 to 2009, Brett Lloyd was employed at Nike as a Senior Retail Marketing/Brand Manager. In this role, he focused on developing marketing strategies that aligned with the brand's objectives. His work involved overseeing retail marketing initiatives and ensuring that brand messaging was consistent across various channels. This position allowed him to gain valuable insights into the retail marketing landscape.
Education and Expertise
Brett Lloyd holds a Bachelor of Arts in Graphic Arts from the Academy of Art University, where he studied from 1999 to 2003. Additionally, he earned a Bachelor of Science in Environmental Economics from California State University-Monterey Bay, studying there from 1996 to 1998. His educational background has equipped him with a diverse skill set that supports his roles in marketing and communications.