Carolyn Wong
About Carolyn Wong
Carolyn Wong is a Senior Content Analyst and UX Designer with over two decades of experience in content management and editorial roles across various technology companies. Currently at The Standard since 2011, she specializes in developing content strategies for marketing Employee Benefits and Retirement Plans.
Current Role at The Standard
Carolyn Wong serves as a Senior Content Analyst and UX Designer at The Standard, a position she has held since 2011. In this role, she develops instructional help text for online services and produces online and email newsletters, as well as enrollment education modules. She focuses on devising and optimizing content strategies aimed at marketing Employee Benefits and Retirement Plans on standard.com. Wong has completed a comprehensive content audit and migration for the redesign of standard.com, transitioning the site to the Drupal platform to improve operational efficiency and user experience.
Previous Experience in Content Management
Wong has extensive experience in content management and editorial roles across several organizations. She worked at Sun Microsystems as Managing Editor from 2006 to 2010. Prior to that, she held the position of Editor in Chief at IDG for both SunWorld from 1996 to 1999 and JavaWorld from 1999 to 2004. Her earlier roles include Associate Editor at McGraw-Hill for UnixWorld/Open Computing from 1991 to 1995, and Editor at Fawcette Technical Publications for FTPOnline from 2004 to 2005. She also worked briefly as a Freelance Editor for IBM in 2005.
Education and Academic Background
Carolyn Wong studied at the University of California, Davis, where she earned a Bachelor of Arts degree in English. This academic background has contributed to her skills in content creation and editorial management throughout her career.
Collaboration and SEO Expertise
In her current role, Wong collaborates with digital marketing analysts to implement SEO tactics and perform web analytics. This collaboration leads to actionable content enhancements that improve visibility and engagement for The Standard's online platforms.