Crissie Ferguson
About Crissie Ferguson
Crissie Ferguson serves as the Senior Director of Relationship Management at The Standard, where she has revitalized company cultures and improved client retention and revenue growth. She holds a Bachelor of Arts in Organizational Communications from Texas State University and has completed various leadership programs, contributing to her extensive experience in the financial services industry.
Current Role at The Standard
Crissie Ferguson serves as the Senior Director of Relationship Management at The Standard. She has held this position since 2020, where she focuses on enhancing client relationships and driving revenue growth. Her efforts have led to significant improvements in client retention rates, maintaining 99% revenue and 95% client retention consistently. Ferguson has successfully navigated major industry and economic transitions, increasing client success and loyalty during her tenure.
Previous Positions at The Standard
Ferguson has held multiple roles at The Standard throughout her career. She worked as an Analyst & Communication Specialist from 2003 to 2004, then transitioned to Senior Regional Investment Advisor from 2004 to 2011. Following this, she served as Director of Advisory Services from 2011 to 2020, and as Director of Field Services from 2013 to 2015. In these roles, she implemented client-level reporting systems and developed a three-tiered service model to enhance client engagement and satisfaction.
Education and Professional Development
Ferguson studied Organizational Communications at Texas State University, earning a Bachelor of Arts degree from 1998 to 2001. She has also participated in various professional development programs, including the Business Leadership Program at Portland State University School of Business Administration since 2014 and the Leadership Development program at Leading for Results in 2019. Additionally, she has been studying the Managing Through People Course at Standard Insurance Company since 2010.
Achievements in Client Management
Throughout her career, Ferguson has revitalized company cultures and turned around underperforming teams, leading to significant improvements in client retention and revenue growth. She developed a three-tiered service model that enhanced new business development by offering varying levels of client engagement. Her initiatives have contributed to achieving industry-leading client retention rates.