Kara Haber
About Kara Haber
Kara Haber serves as the Director of CTA Marketing at The Standard, where she has worked since 2009. She manages a team that executes diverse marketing strategies and has a background in marketing and advertising from Portland State University.
Current Role at The Standard
Kara Haber serves as the Director of CTA Marketing at The Standard, a position she has held since 2009. In this role, she manages a team responsible for executing comprehensive marketing strategies across various channels, including print, online, and social media advertising. Her leadership focuses on implementing consumer-oriented enrollment campaigns that utilize direct mail, email, webinars, and customized landing pages. Additionally, she plays a significant role in enhancing The Standard's conference presence, ensuring the company maintains visibility in key industry events.
Previous Experience at Standard Insurance Company
Before her current position, Kara Haber worked at Standard Insurance Company as a Senior Marketing Analyst from 2007 to 2009. During her two years in this role, she contributed to marketing initiatives and strategies that supported the company's objectives. This experience provided her with a solid foundation in marketing analytics and consumer engagement.
Education and Expertise
Kara Haber studied at Portland State University from 2000 to 2002, where she focused on Marketing and Advertising, earning a degree in Business Administration. Her educational background equips her with the knowledge and skills necessary to develop effective marketing strategies and initiatives in her professional roles.
Marketing Initiatives and Strategies
In her current role, Kara Haber has developed and implemented content-driven marketing initiatives that incorporate various multimedia formats, including video, podcasts, and infographics. She leverages microsites and client web properties to deliver marketing collateral effectively, enhancing engagement and communication with target audiences.