Karla Martinez
About Karla Martinez
Karla Martinez is a Sr. Marketing Analyst at The Standard, where she has worked since 2022. She specializes in developing marketing initiatives and analyzing competitor trends to enhance product positioning.
Work at The Standard
Karla Martinez has been serving as a Senior Marketing Analyst at The Standard since 2022. In this role, she focuses on developing integrated sales and marketing initiatives, lead generation programs, and sales enablement efforts. Her responsibilities include analyzing competitor trends to establish benchmarks and enhance product positioning. Karla's experience at The Standard builds on her previous roles within the company, where she contributed to client management and regional accounts.
Education and Expertise
Karla Martinez earned her Bachelor’s Degree in Marketing from St. Ambrose University, where she studied from 2015 to 2018. This educational background provided her with a solid foundation in marketing principles and practices. Her expertise extends to utilizing various analytical tools, including Salesforce, Tableau, Google Analytics, Adobe Suite, NetMinder, and Google Apps, which she employs for marketing analysis and campaign management.
Background
Prior to her current position, Karla Martinez worked at Unum as a Marketing Consultant from 2018 to 2020 in Houston, Texas. She also held a position at The Standard as Client Manager for Regional Accounts from 2020 to 2022. Earlier in her career, she gained experience in B2B marketing at CUNA Mutual Group for a brief period in 2017. This diverse background has contributed to her strong track record in driving new business development and supporting organic account growth.
Achievements
Karla Martinez is recognized for her ability to effectively coordinate cross-functional teams to identify and evaluate new opportunities that increase revenue. Her experience in developing integrated marketing strategies and lead generation programs has positioned her as a valuable asset in her field. She has a proven history of supporting business growth through targeted marketing initiatives and sales enablement efforts.