Steve Zeiden
About Steve Zeiden
Steve Zeiden is a Senior Marketing Program Manager at The Standard, where he has worked since 2017. He has extensive experience in budget management, multi-channel marketing programs, and brand management, having previously held positions at JPMorgan Chase, WOW! Internet, Cable & Phone, and Albertina Kerr Centers.
Work at The Standard
Steve Zeiden has served as the Senior Marketing Program Manager at The Standard since 2017. In this role, he has developed and managed consumer-focused multi-channel marketing programs for the company's largest account, emphasizing enrollment, retention, and product launches. He collaborates closely with the Sales and Sales Enablement teams, leading marketing support for acquisition campaigns and lead generation. Zeiden also plays a key role in the strategy and execution of an annual partnership media schedule, contributing to the planning and execution of annual sales and marketing plans aimed at achieving growth goals and enhancing brand awareness.
Previous Experience in Marketing
Prior to his current position, Steve Zeiden held various marketing roles. He worked at Albertina Kerr Centers as the Marketing & Communications Manager from 2015 to 2017. Before that, he was a Senior Manager of Regional Marketing at WOW! Internet, Cable & Phone from 2003 to 2014, where he managed agency and freelance creative partners in developing marketing tactics and messages. He also served as a Marketing Manager at JPMorgan Chase for 10 months in 2014, focusing on marketing initiatives in Columbus, OH.
Education and Expertise
Steve Zeiden earned a Bachelor of Arts (BA) in Media Communications from the University of Pittsburgh. His educational background has equipped him with the skills necessary for effective marketing program management. He has demonstrated expertise in budget management, having developed and maintained project budgets and forecasts throughout his career. Zeiden is proficient in using design tools such as Adobe InDesign and Photoshop, as well as IBM Watson for brand management and marketing collateral.
Budget Management Skills
In his role as Senior Marketing Program Manager at The Standard, Steve Zeiden has demonstrated effective budget management skills by developing and maintaining project budgets and forecasts. This capability is essential for ensuring that marketing initiatives are executed within financial constraints while achieving desired outcomes. His experience in budget management spans across various positions, contributing to the successful execution of marketing programs and campaigns.