Jacob Kenning
About Jacob Kenning
Jacob Kenning serves as the VP of Product Design at The Tie, where he focuses on enhancing user experiences in decentralized finance. With a background in marketing and brand, he emphasizes empathy in design and advocates for accessibility standards.
Current Role at The TIE
Jacob Kenning serves as the Vice President of Product Design at The TIE since 2023. His role involves overseeing product design initiatives and ensuring that user experiences are optimized for a diverse audience. He works on making decentralized finance (DeFi) user experiences more approachable, catering to both financial professionals and newcomers to Web3. His position is based in New York, New York, and he operates on-site.
Previous Experience in Product Design
Before joining The TIE, Jacob Kenning held several positions in product design. He worked as a Senior Product Designer at Hightop from 2021 to 2023 in Lehi, Utah. Prior to that, he was a Product Designer III at FamilySearch for ten months in 2020, and later for a year focusing on the Middle East and Africa. He also contributed as a Founding Product Designer at Tephra Labs in 2023, where he worked for seven months.
Entrepreneurial Background
Jacob co-founded Hubsuite, where he served as Creative Director from 2017 to 2021. Under his leadership, the agency reached a revenue milestone of $500,000. His experience in entrepreneurship complements his design skills, allowing him to approach product design with a business-oriented mindset. He also worked as a Brand Manager at Brad Hall Companies from 2017 to 2019.
Education and Academic Background
Jacob Kenning earned a Bachelor's degree in Design and Visual Communications from Brigham Young University - Idaho, where he studied from 2013 to 2017. Prior to that, he completed his high school education at Thornton Academy, receiving his diploma from 2006 to 2010. His educational background provides a strong foundation for his career in design.
Advocacy and Mentorship in Design
Jacob is dedicated to mentoring early-to-mid-career designers, focusing on the importance of empathy in design. He advocates for design accessibility, particularly in improving standards for color blindness. His commitment to these principles reflects his belief in creating inclusive user experiences and fostering the next generation of design professionals.