Gina Pell
About Gina Pell
Gina Pell serves as the Content Chief and Founder of The What Media, a position she has held since 2015. She is known for coining the term 'Perennials,' which gained widespread recognition and inspired numerous articles worldwide.
Work at The What Media
Gina Pell has served as Content Chief and Founder at The What Media since 2015. Based in the San Francisco Bay Area, she has played a pivotal role in shaping the company's content strategy and vision. Under her leadership, The What Media has focused on delivering engaging and insightful content to its audience. Her dual role as both Content Chief and Founder reflects her deep commitment to the organization and its mission.
Previous Experience in Creative Leadership
Prior to her tenure at The What Media, Gina Pell held the position of Chief Creative Officer at Joyus, Inc. from 2011 to 2012. She also worked as Associate Creative Director at Luminare Media from 1993 to 1998. These roles contributed to her extensive experience in creative direction and content development, further establishing her expertise in the media industry.
Education and Academic Achievements
Gina Pell graduated with a Bachelor of Arts in English Language and Literature from the University of California, Berkeley, where she was inducted into Phi Beta Kappa. She also studied Painting and Printmaking at the Universita Internazionale dell'Arte in Venice and attended the Pratt Painting and Printmaking program. Her educational background has influenced her creative approach in her professional endeavors.
Contributions to Literature and Culture
Gina Pell coined the term 'Perennials' in 2016, which gained significant traction and inspired over a hundred articles globally. This concept also influenced the publication of two best-selling books by other authors. Her work has contributed to discussions around cultural and societal themes, showcasing her impact beyond traditional media.
Board Positions and Community Involvement
Gina Pell holds board positions at several organizations, including the Center for Reproductive Rights, the Center for Investigative Reporting, and McSweeney’s. Her involvement in these boards reflects her commitment to social issues and investigative journalism, further extending her influence within the community.