Ashley Heinonen
About Ashley Heinonen
Ashley Heinonen is a Senior Social Media Analyst at Jordan Brand, with a background in social media strategy and marketing. She has worked for various companies in the Portland, Oregon area and holds a Bachelor of Arts in Studio Arts from Loyola Marymount University.
Current Role at Thesis
Ashley Heinonen serves as the Senior Social Media Analyst for Jordan Brand at Thesis, a position she has held since 2022. In this role, she focuses on utilizing analytics and insights to enhance creative strategies, which contribute to increased brand awareness and engagement. Her expertise in social media analysis supports the brand's objectives and strengthens its connection with audiences.
Previous Experience in Social Media
Before joining Thesis, Ashley held various roles in social media management and strategy. She worked at Liquid Agency as a Senior Social Content Strategist from 2020 to 2022 and served as a Social Media Specialist at R extbackslash West from 2015 to 2017. Her experience includes managing social media campaigns and developing strategies that connect brands with their audiences through meaningful content.
Education and Qualifications
Ashley studied at Loyola Marymount University, where she earned a Bachelor of Arts degree in Studio Arts from 2003 to 2007. Her educational background provides her with a strong foundation in creative expression, which she applies in her professional roles to enhance brand storytelling and engagement.
Professional Background
Ashley has a diverse professional background in marketing and communications. She began her career as an Assistant Account Executive at Prichard Communications in 2013. Over the years, she has held various positions, including Account Coordinator at Koopman Ostbo Marketing Communications and Marketing Manager at Provenance Hotels. Her roles have equipped her with a comprehensive understanding of brand strategy and audience engagement.
Achievements in Marketing and Social Media
Throughout her career, Ashley has been involved in several initiatives that emphasize her specialization in connecting brands to audiences. She served as the MAX Awards Co-Chair at the American Marketing Association from 2013 to 2014. Her focus on data-driven insights has consistently driven creative strategies that enhance brand visibility and audience interaction.