Daniela Jusino
About Daniela Jusino
Daniela Jusino is a Social Media Analyst at Nike, currently working at Thesis agency since 2021 in the Portland, Oregon Metropolitan Area. She has a background in journalism and extensive experience in social media roles across various organizations, including Sinclair Broadcast Group and ADT.
Work at Thesis
Daniela Jusino has been employed at Thesis agency as a Social Media Analyst for Nike since 2021. In this role, she collaborates with brand managers, marketing scientists, and creative teams to develop strategic recommendations for Nike's social marketing content. Her responsibilities include providing data-driven recommendations and feedback on Nike's social media campaigns and initiatives. Daniela also monitors and reports on key metrics, trends, and opportunities to enhance Nike's social media presence and reach.
Previous Experience in Digital Media
Prior to her current role, Daniela Jusino worked at Sinclair Broadcast Group in various positions. She served as a Digital Producer at KTVL-TV from 2016 to 2017 and later as a Digital Executive Producer for KATU News from 2019 to 2021. Additionally, she was a Social Media Coordinator at Sinclair from 2017 to 2019. Her experience in these roles contributed to her expertise in digital media and social media strategies.
Education and Expertise
Daniela Jusino holds a Master of Arts (M.A.) in Journalism from Emerson College, where she studied from 2014 to 2016. She also earned a Bachelor of Arts (B.A.) in Editing, Writing, and Media with a minor in Communications from Florida State University, completing her degree from 2007 to 2011. Her educational background provides a strong foundation for her work in social media analysis and digital content creation.
Early Career in Social Media and Production
Daniela began her career in social media and production at ADT, where she worked as a Social Media Community Specialist from 2013 to 2014 and as a Customer Experience representative from 2012 to 2013. She also gained experience as a Video Production Intern at the Boston Herald in 2016. These early roles helped her develop skills in community engagement and content production.