Gerard Smith
About Gerard Smith
Gerard Smith is a Nike Account Manager and CDM Project Manager at Thesis agency, with extensive experience in field marketing and account management across the sports industry. He has previously held positions at adidas and Archrival, demonstrating a strong understanding of product positioning and customer engagement strategies.
Current Role at Thesis
Gerard Smith serves as the Nike Account Manager and CDM Project Manager at Thesis agency. He has held this position since 2021, contributing to the agency's operations in the Los Angeles Metropolitan Area. In this role, he utilizes his expertise in product positioning and sales processes to manage accounts effectively and implement strategies that align with client objectives.
Previous Experience at adidas
Gerard Smith worked at adidas in various capacities from 2016 to 2020. Initially, he served as the Field Marketing Account Manager for Mall & Fashion Accounts for three years, followed by a role as Field Marketing Key Account Manager for Running Specialty Accounts for seven months. His responsibilities included developing customized marketing campaigns and managing key accounts to enhance brand visibility and sales.
Field Marketing Role at Archrival
From 2015 to 2016, Gerard Smith was employed at Archrival as a Field Marketing Account Representative focusing on Running Specialty. His work spanned across Pennsylvania, New Jersey, and New York, where he engaged with various stakeholders to promote brand initiatives and drive sales through targeted marketing efforts.
Educational Background
Gerard Smith earned a Bachelor's degree in Sports Administration from Howard University, where he studied from 2010 to 2014. This educational background provided him with foundational knowledge in sports marketing and management, which he has applied throughout his career in various marketing roles.
Experience with Nike
Gerard Smith's association with Nike began in 2012 when he worked as an Athlete/Run Club Pacer until 2016. In this role, he was involved in community engagement and brand promotion through running events, which helped him develop a strong understanding of customer engagement strategies within the sports industry.