Julie Eickhof
About Julie Eickhof
Julie Eickhof serves as the Writing Lead for Nike at Thesis agency and is the Founder of Brand Mechanic, where she has worked as a Brand Strategist and Creative Director for 17 years. She advocates for equitable access to business knowledge and has nearly two decades of experience in branding, design, and copywriting.
Work at Thesis
Julie Eickhof serves as the Writing Lead for Nike at Thesis agency since 2022. In this role, she contributes her extensive experience in branding and copywriting to enhance Nike's messaging and brand presence. Her work involves collaborating with creative teams to develop compelling narratives that resonate with consumers.
Current Role at Brand Mechanic
As the Founder, Brand Strategist, and Creative Director at Brand Mechanic, Julie Eickhof has been leading the agency since 2007. Based in the Portland, Oregon area, she focuses on providing strategic support for launching authentic brands. Her nearly two decades of experience in branding and design informs her approach to helping clients achieve their business goals.
Education and Expertise
Julie Eickhof graduated cum laude with Honors from the University of California, Davis, where she earned a Bachelor's Degree in Linguistics from 2002 to 2007. She furthered her education at Miami Ad School, completing the Copywriting Portfolio Program from 2009 to 2011. Additionally, she has participated in the Inner City Capital Connections (ICCC) program since 2021, enhancing her business acumen.
Advocacy and Professional Memberships
Julie Eickhof advocates for equitable access to business knowledge, aiming to support values-driven leaders. She is a member of Phi Beta Kappa and Phi Kappa Phi societies, reflecting her commitment to academic excellence and professional development.
Background and Personal Interests
Julie Eickhof has nearly two decades of experience in branding, design, and copywriting. She has worked with in-house creative teams at leading startups and collaborated with journalists and video editors in newsrooms. Outside of her professional life, she enjoys outdoor activities with her dog, Jake, riding motorcycles, and engaging in DIY projects around her home.