Mackenzie Alleman
About Mackenzie Alleman
Mackenzie Alleman is a Marketing Manager at Think Company, where she has worked since 2022. She has a diverse background in marketing and management, with previous roles at various companies including Push10, AnaOno, and Everyday Health Group.
Current Role as Marketing Manager
Mackenzie Alleman currently holds the position of Marketing Manager at Think Company, where she has been employed since 2022. In this role, she is responsible for mapping out content calendars that align with marketing objectives. She collaborates with designers, developers, content strategists, and practitioners to drive lead generation and thought leadership initiatives. Additionally, she manages CMS systems to enhance website functionality and content, ensuring that marketing efforts are effective and aligned with the company's goals.
Previous Experience at Think Company
Prior to her current role, Mackenzie Alleman worked at Think Company in various capacities. She served as a Marketing Coordinator from 2020 to 2022 and as a Studio Manager from 2019 to 2020. During her time as Marketing Coordinator, she managed internal project teams to achieve significant wins in marketing initiatives. Her experience at Think Company has contributed to her comprehensive understanding of marketing strategies and project management.
Educational Background in Communication Studies
Mackenzie Alleman earned her Bachelor of Science in Communication Studies from Ohio University, where she studied from 2007 to 2011. Her coursework included Organizational Communication and Marketing Management. This educational background has provided her with a solid foundation in communication principles and marketing strategies, which she applies in her professional roles.
Content Creation and Thought Leadership
Mackenzie Alleman has contributed to thought leadership in the marketing and healthcare sectors through her writing. She authored several blog posts, including '6 best practices for modern HCP portals,' 'Our most-loved UX and technology content of 2023,' and '8 ways to drive change in healthcare with digital-forward thinking.' Additionally, she co-authored a blog post titled 'UX can’t be the least powerful function at your organization.' These contributions reflect her expertise in marketing and her commitment to sharing knowledge within the industry.
Diverse Work Experience in Marketing and Management
Mackenzie Alleman has a diverse work history that spans various roles in marketing and management. She has worked as a Marketing Manager at AnaOno for one month in 2018 and served as an Office Manager and Marketing Assistant at Push10 from 2015 to 2016. Additionally, she held positions at Lucid Advertising and Vision Communities, where she gained experience in office management and social media. This varied background has equipped her with a broad skill set applicable to her current marketing role.