Maria B.
About Maria B.
Maria B. is a CRM Manager specializing in Salesforce Marketing Cloud, currently working at ThinkMarkets in London. She has a diverse background in customer relationship management, having held various roles in prominent companies such as Ant Group, Treatwell, and Harrods.
Current Role at ThinkMarkets
Maria B. serves as the CRM Manager specializing in Salesforce Marketing Cloud at ThinkMarkets. She has held this position since 2021, contributing to the company's customer relationship management strategies. In her role, she has developed a comprehensive CRM strategy that has improved customer engagement metrics. Additionally, she implements data-driven marketing campaigns that have significantly increased customer retention rates. Maria also mentors junior CRM professionals, supporting their growth and development within the organization.
Previous Experience in CRM and Marketing
Prior to her current role, Maria B. accumulated extensive experience in CRM and marketing across various organizations. She worked at Ant Group as a Senior CRM Specialist for 10 months in London, where she honed her skills in customer relationship management. At Treatwell, she held multiple positions, including CRM Executive and Senior CRM Executive, where she developed marketing content and executed CRM strategies. Her experience also includes roles at Fenwick as an Email Campaign Manager and at Harrods as part of the Ralph Lauren team.
Educational Background
Maria B. has a solid educational foundation in Public Relations and Marketing. She studied at Queen Margaret University, where she achieved a BA (Hons) in Public Relations from 2011 to 2012. Additionally, she attended the University of the Arts London, earning a Bachelor's Degree in Public Relations from 2012 to 2015. Earlier in her education, she completed a Higher National Certificate in Administration and Information Technology at Stevenson College Edinburgh from 2010 to 2011.
Industry Contributions and Speaking Engagements
Maria B. has actively participated in industry conferences, serving as a speaker on CRM strategies and best practices related to Salesforce Marketing Cloud. Her contributions to the field extend beyond her professional roles, as she shares her expertise and insights with peers and aspiring professionals. This involvement highlights her commitment to advancing knowledge and practices within the CRM community.
Diverse Work Experience in Retail and CRM
Maria B. has a diverse work history that spans various roles in retail and customer relationship management. She began her career as a Sales Advisor at Harvey Nichols and later worked as a Brand Consultant at Selfridges. Her experience also includes positions at luxury brands such as DOLCE&GABBANA S.r.l as a VIP Client Associate and Kurt Geiger as a Press Office Intern. This varied background has equipped her with a broad understanding of customer engagement across different market segments.