Alejandra Rodríguez Borja
About Alejandra Rodríguez Borja
Alejandra Rodríguez Borja is a Senior UX Researcher currently working at Thomson Reuters in Mexico City. With a background in editorial design and extensive experience in UX research, she specializes in creating user-centered solutions for B2B software products, particularly in the retail and distribution sectors.
Work at Thomson Reuters
Alejandra Rodríguez Borja currently holds the position of Senior UX Researcher at Thomson Reuters. She began her role in 2023 and is based in Mexico City. In this capacity, she focuses on user experience research, contributing to the development of user-centric solutions within the organization.
Previous Experience in UX Research
Prior to her current role, Alejandra worked as a Senior UX Researcher at Nu from 2022 to 2023 in Mexico City. She also served as a UX Researcher at Honeywell from 2020 to 2022, where she gained experience in user experience methodologies. Her professional journey includes a focus on UX research for B2B software products, particularly in the retail and distribution sectors.
Education and Expertise
Alejandra studied at Universidad La Salle Bajío, where she earned a Master’s degree in Management for Editorial Design from 2011 to 2013. She also completed her undergraduate studies in Graphic Design at the same institution from 2006 to 2010. Her educational background supports her expertise in creating human-centric solutions by identifying and understanding unmet user needs.
Background in Design and Communication
Alejandra has a diverse background in design and communication. She worked as a Designer and Communications Strategist at Gobierno del Estado de Guanajuato from 2011 to 2013. Additionally, she held the position of Strategic Designer Coordinator at Grupo Rotoplas for five months in 2020. Her freelance work spanned ten years, during which she collaborated with clients in Mexico, the United States, the UK, Spain, and Colombia.
Experience in Editorial Design
In her career, Alejandra also gained experience in editorial design, working for Fábricas de Calzado Andrea from 2016 to 2017. This role contributed to her skills in design and communication, further enhancing her capabilities in user experience research and design.