Alex Rotter
About Alex Rotter
Alex Rotter is a Digital Marketer and PPC Strategist with expertise in optimizing paid media campaigns to enhance brand acquisition and retention. He currently works at Thomson Reuters and Bold Orange, contributing to initiatives that drive societal progress and business growth through targeted media strategies.
Work at Thomson Reuters
Alex Rotter has been employed at Thomson Reuters since 2018, serving as a Digital Marketer - PPC Strategist. In this role, he focuses on optimizing paid media campaigns to enhance brand acquisition and retention. Prior to this position, he worked as a Digital Marketer - PPC Coordinator for six months in 2017. His experience at Thomson Reuters has contributed to his expertise in driving business growth through targeted media strategies.
Current Role at Bold Orange
Since 2021, Alex Rotter has held the position of Paid Media Strategist at Bold Orange. In this role, he is involved in initiatives that align with the company's mission to drive societal progress. He contributes to the development of innovative customer engagement strategies, leveraging his skills in paid media to support the organization's goals.
Education and Expertise
Alex Rotter earned a Bachelor of Business Administration (B.B.A.) with a focus on Marketing from the University of North Dakota. His educational background provides a solid foundation for his career in digital marketing, particularly in optimizing paid media campaigns and developing targeted media strategies.
Background in Digital Marketing
With a career spanning several years in digital marketing, Alex Rotter has specialized in paid media strategies. His experience includes roles that emphasize brand acquisition and retention, as well as the optimization of marketing campaigns. His work reflects a commitment to driving business growth through effective media strategies.