Alyssa Samson
About Alyssa Samson
Alyssa Samson is a Senior Social and Community Manager at Thomson Reuters, where she has worked since 2019. She has a background in journalism and has held various roles in communications and social media management across several organizations.
Current Role at Thomson Reuters
Alyssa Samson serves as the Senior Social and Community Manager at Thomson Reuters, a position she has held since 2019. In this role, she partners with segment social media teams to strategize and implement best practices for platform and editorial management. She drives social leadership and governance across the organization, collaborating with key stakeholders to enhance brand sentiment and customer acquisition. Additionally, she is the enterprise owner of Thomson Reuters' community platforms, facilitating daily conversations and community management. Her focus includes developing innovative, customer-driven strategic and tactical social media programs to enhance customer engagement and brand loyalty.
Previous Experience at LBM Journal and PadillaCRT
Prior to her current role, Alyssa Samson worked as an Associate Editor at LBM Journal from 2013 to 2015, where she contributed to editorial content in Lakeville, Minnesota. Following this, she served as an Account Executive at PadillaCRT from 2015 to 2018 in Minneapolis, Minnesota. In these positions, she gained valuable experience in editorial processes and account management, which contributed to her expertise in social and community management.
Educational Background
Alyssa Samson holds a Bachelor of Arts degree in Earth Science, Geology, and Journalism from the University of Denver, where she studied from 2009 to 2011. She furthered her education at Northwestern University, earning a Master of Science in Journalism from 2011 to 2012. This academic background provided her with a strong foundation in both scientific and journalistic principles, which she applies in her professional endeavors.
Internships and Early Career
Alyssa Samson began her career with various internships that shaped her professional path. In 2012, she worked as an Editorial Intern at National Geographic for one month in Washington, D.C. She also held positions as a Promotions Intern at Wilks Communications Group in 2010 and as a Seasonal Keeper and Writer at Brookfield Zoo from 2010 to 2011. Additionally, she gained experience as an Editorial Intern at 303 Magazine in 2011 and as a Contributing Columnist for the Chicago Sun-Times from 2011 to 2012. These roles provided her with diverse experiences in writing and editorial work.