Ameera Kayser, Pmp, Csm, Prosci
About Ameera Kayser, Pmp, Csm, Prosci
Ameera Kayser is a Program Manager at Thomson Reuters, where she has worked since 2009. She specializes in strategies to enhance online portal purchases and has a background in marketing from her previous role at Zoomer Media.
Work at Thomson Reuters
Ameera Kayser has been employed at Thomson Reuters as a Program Manager since 2009. In this role, she has focused on strategies to increase online portal purchases by refining and converting existing customers. Her responsibilities include collaborating with management and sales teams to enhance the customer experience for Carswell and Canada Law Book customers. Kayser has also led monthly review meetings with the small market group to discuss campaign details and outcomes, ensuring alignment and effectiveness in marketing strategies.
Previous Experience at Zoomer Media
Before joining Thomson Reuters, Ameera Kayser worked at Zoomer Media as an Assistant Marketing Manager from 2006 to 2009. During her tenure, she executed all legal litigation marketing activities for 2011, utilizing analysis from the previous year to inform her strategies. Kayser also tested new marketing offers, concepts, and technology capabilities to expand the customer database, demonstrating her ability to innovate and adapt in a dynamic marketing environment.
Education and Expertise
Ameera Kayser holds a Bachelor of Business Administration (BBA) degree in Marketing from York University, where she studied from 2002 to 2006. Her educational background provides a solid foundation for her career in program management and marketing. Additionally, she has obtained certifications in Project Management Professional (PMP), Certified ScrumMaster (CSM), and Prosci, indicating her commitment to professional development and expertise in project management methodologies.
Marketing Campaign Development
In her roles, Ameera Kayser has developed and executed various marketing campaigns, including direct mail, email, and web marketing initiatives. She has tracked the effectiveness of these campaigns to ensure they meet their objectives. Her experience in testing new marketing concepts and technology capabilities has contributed to expanding customer engagement and enhancing overall marketing performance.