Amy Larson
About Amy Larson
Amy Larson serves as the Senior Director of Product Marketing at Thomson Reuters, where she has worked since 2023. With extensive experience in marketing roles at Thomson Reuters and other companies, she possesses a strong background in customer insights, competitive intelligence, and marketing analytics.
Work at Thomson Reuters
Amy Larson has been serving as the Senior Director of Product Marketing at Thomson Reuters since 2023. In this role, she is responsible for leading marketing initiatives and strategies for the company's product offerings. Prior to her current position, she held several roles within Thomson Reuters, including Director of Marketing Strategy and Demand Generation from 2018 to 2023, and Marketing Manager from 2004 to 2014. Her extensive tenure at the company spans nearly two decades, showcasing her deep understanding of the organization's marketing landscape.
Education and Expertise
Amy Larson earned her MBA in Business/Marketing from the University of St. Thomas - Opus College of Business, where she studied from 1997 to 2002. She also holds a Bachelor's degree in International Relations from the University of Minnesota. Her educational background provides her with a solid foundation in both marketing principles and international perspectives, enhancing her ability to craft effective marketing strategies.
Background
Before joining Thomson Reuters, Amy Larson worked at Microsoft as a District Marketing Manager from 2000 to 2004, where she gained experience in marketing across different regions. She also worked at General Mills as a Marketing Analyst/PR Specialist from 1995 to 2000, which contributed to her skills in public relations and communications. This diverse background has equipped her with a comprehensive skill set in both B2B and B2C marketing.
Achievements
Throughout her career, Amy Larson has developed expertise in competitive intelligence and positioning, which are essential for effective marketing strategies. She possesses strong skills in customer insights, allowing her to tailor marketing approaches to meet customer needs effectively. Additionally, her understanding of marketing analytics supports data-driven decision-making, enhancing the overall impact of her marketing initiatives.