Andy Ratike
About Andy Ratike
Andy Ratike is a Director of Product Management with extensive experience in marketing and technology. He has a background in web administration, A/B testing, and digital strategy, having worked with companies such as Thomson Reuters and Hutchinson Technology.
Work at Thomson Reuters
Currently, Andy Ratike serves as the Director of Product Management, Marketing Experience at Thomson Reuters. He has held this position since 2017, contributing to the company's marketing strategies and product management initiatives. Prior to this role, he was the Director of Talent Community - Technology at Thomson Reuters from 2011 to 2016. In these roles, he has been involved in various projects that enhance the company's digital presence and marketing effectiveness.
Education and Expertise
Andy Ratike studied Information and Technology Management at Concordia University-St. Paul from 2012 to 2014, earning a degree in the field. He also studied Computer Systems Technology at Ridgewater College from 1998 to 2001. His educational background supports his expertise in product management and marketing within the technology sector.
Background
Before joining Thomson Reuters, Andy Ratike had a diverse career in technology and marketing. He worked at Paisley Consulting as a Webmaster and Salesforce.com Administrator from 2001 to 2011, where he implemented A/B testing strategies for the Risk marketing site. He also served as a Supplier Engineering Technician at Hutchinson Technology from 1997 to 2001. In addition, he founded Megnetic Consulting, where he worked as the CTO from 2017 to 2020.
Achievements
During his tenure in various roles, Andy Ratike has driven significant improvements in digital marketing. He led the consolidation of the Risk digital presence, achieving a 200% increase in traffic and conversions. He also extended the Risk site to support content in nine languages, including French, German, Japanese, and Chinese. Additionally, he developed custom Eloqua landing pages for strategic campaigns, enhancing the effectiveness of marketing initiatives.