Anoushka Gupta
About Anoushka Gupta
Anoushka Gupta is a Principal (Director) of Research at Thomson Reuters, where she has worked since 2024. She has extensive experience in research and strategy, having held various roles in notable organizations and earned advanced degrees in Cultural Anthropology and Business Administration.
Work at Thomson Reuters
Anoushka Gupta currently serves as Principal (Director), Research at Thomson Reuters, a position she has held since 2024 in Toronto, Ontario, Canada. Prior to this role, she worked as Research Lead at the same company from 2022 to 2024. In her current role, she leads digital transformation research across legal and tax solutions, significantly influencing product and design decisions throughout the customer purchase journey and customer success platforms.
Education and Expertise
Anoushka Gupta holds a Master’s Degree in Cultural Anthropology from Jawaharlal Nehru University, where she studied from 2006 to 2008. She also earned an MBA from the Schulich School of Business - York University, focusing on Marketing, Media Management, and Sustainability, from 2015 to 2017. Additionally, she completed her Bachelor’s Degree in Journalism at Lady Shri Ram College for Women from 2003 to 2006.
Background
Anoushka Gupta has a diverse professional background, having worked in various roles across multiple organizations. She began her career as a Researcher at Taylor & Francis Group from 2008 to 2010. She then co-founded Blue Apple Image Consultants P. Ltd., serving as Co-Founder/Director of Business Strategy & Marketing from 2010 to 2011. Gupta has held several positions at Research Strategy Group, including Senior Director of Ethnography and Vice President, where she established the ethnographic insights practice.
Achievements
During her tenure at Research Strategy Group, Anoushka Gupta established the ethnographic insights practice, which received nominations for multiple awards, including the MRS UK Business Impact and ESOMAR's Peter Cooper Award for Excellence in Qualitative Research. She has also managed and trained teams of researchers, applying methodologies from anthropology, sociology, semiotics, and social psychology.