Arantza Barba Aguirre
About Arantza Barba Aguirre
Arantza Barba Aguirre is a Senior Marketer at Thomson Reuters, specializing in digital marketing campaigns and effective communication of results. With a background in marketing roles at Amazon and a solid educational foundation in industrial engineering, she is committed to sustainable development and continuous professional growth.
Work at Thomson Reuters
Arantza Barba Aguirre has been employed at Thomson Reuters as a Senior Marketer since 2023. In this role, she leads digital marketing campaigns aimed at promoting the company's products and services. She effectively communicates results and recommendations to both internal and external stakeholders through presentations. Her work involves strategic planning and execution of marketing initiatives that align with the company's objectives.
Previous Experience at Amazon
Prior to her current position, Arantza Barba Aguirre worked at Amazon in various marketing roles. She served as a Marketing Specialist from 2021 to 2023 in Mexico City, where she focused on marketing strategies. Before that, she was an Associate Account Manager for 7 months in 2021 and an Associate Catalog Specialist from 2019 to 2021, both roles contributing to her expertise in marketing and account management.
Education and Expertise
Arantza Barba Aguirre holds a degree in Industrial Engineering from Tecnológico de Monterrey, where she studied from 2014 to 2019. Additionally, she studied at Krakow University of Economics for one year from 2017 to 2018. Her educational background equips her with analytical skills, which she applies in her marketing roles, utilizing SQL and VBA to analyze customer data and create personalized content.
Sustainable Development Initiatives
Arantza Barba Aguirre actively participates in social and environmental initiatives that focus on sustainable development. Her involvement reflects her commitment to contributing positively to society and aligns with her professional goals in the marketing field.
Professional Development Goals
Arantza Barba Aguirre aims to continue her learning and growth within the digital marketing field. She seeks to contribute to organizations that share a similar vision, indicating her desire for professional development and alignment with impactful projects.