Becky Whitcomb, MBA
About Becky Whitcomb, MBA
Becky Whitcomb, MBA, is a Senior Marketer at Thomson Reuters with extensive experience in marketing and operations across various companies. She has held significant roles at Fingerhut Corporation, Target Corporation, BFS Entertainment & Multimedia Ltd, and Farm Journal Media, contributing to substantial cost savings and process improvements.
Work at Thomson Reuters
Becky Whitcomb has served as a Senior Marketer at Thomson Reuters since 2017. In this role, she has developed executive summaries and proposals for large credit requests, ensuring compliance with the company's contracts and policies. Her work involves strategic marketing initiatives that enhance the customer experience and streamline operations.
Previous Experience in Marketing and Management
Prior to her current role, Becky held several positions in marketing and management. She worked at Farm Journal Media as Director of Operations and Database Marketing from 2010 to 2016. Before that, she was a Marketing Manager at Target Corporation from 1998 to 2003. Her experience also includes a role as Senior Management at BFS Entertainment & Multimedia Ltd from 2003 to 2010, and as a Senior Statistician at Fingerhut Corporation from 1987 to 1990.
Education and Expertise
Becky Whitcomb earned her Bachelor’s Degree in Business and Economics from Wheaton College. She furthered her education by obtaining a Master of Business Administration (M.B.A.) in Marketing from the University of Minnesota - Carlson School of Management. Her academic background supports her expertise in marketing strategies and business management.
Achievements in Cost Savings and Process Improvement
During her career, Becky implemented a Print Retention Sticker Program that generated over $2 million in savings annually. She also streamlined reporting processes by updating databases and automating monthly reports, which reduced manual edits. Additionally, she achieved a 30% year-over-year reduction in credits in the Print/CD Credits program through strategic decision-making.
Contract Management and Customer Experience
In her role at Thomson Reuters, Becky directed contract auto-renewal notification mailings to meet legal obligations. This initiative was designed to enhance the customer experience by ensuring timely communication regarding contract renewals.