Belinda Rusenga
About Belinda Rusenga
Belinda Rusenga is a New Business Executive at Thomson Reuters, where she has worked since 2014. She specializes in market development strategies and integrates personal sales efforts with organized marketing activities in East Africa.
Work at Thomson Reuters
Belinda Rusenga has been employed at Thomson Reuters as a New Business Executive since 2014. In this role, she integrates personal sales efforts with organized marketing activities, including product launches and promotions. She develops and implements market development strategies aimed at expanding the company's presence in East Africa. Additionally, she monitors and reports on market and competitor activities to provide strategic insights. Belinda is responsible for managing a sales pipeline that consistently exceeds expectations, facilitating the sales process through effective communication and negotiation.
Previous Experience at Shelter Afrique
Before joining Thomson Reuters, Belinda Rusenga worked at Shelter Afrique in Nairobi, Kenya, from 2013 to 2014. During her one-year tenure, she was involved in managing loan and project portfolios. This experience contributed to her understanding of market dynamics and project management, which she later applied in her role at Thomson Reuters.
Education and Expertise
Belinda Rusenga holds a Bachelor of International Economics from the University of Ottawa. She furthered her education by obtaining a Master's degree in Project Management from Université du Québec en Outaouais. Additionally, she earned a Master of Public Administration (M.P.A.) from Université du Québec - École nationale d'Administration publique. Her educational background equips her with the skills necessary for effective market development and project management.
Market Development Strategies
In her current position, Belinda Rusenga develops and implements market development strategies that aim to enhance Thomson Reuters' market presence in East Africa. She focuses on understanding market trends and competitor activities, which allows her to provide strategic insights that inform business decisions. Her role is critical in ensuring that the company remains competitive and responsive to market demands.