Betsy Murphy
About Betsy Murphy
Betsy Murphy serves as the Director of National Ad Sales at Thomson Reuters and has extensive experience in advertising sales across various companies, including Twitch and Unigo Group. With a background in strategic partnerships and a degree in Zoology from the University of Michigan, she has contributed significantly to the education sector through her leadership roles.
Current Role at Unigo Group
Betsy Murphy serves as the Vice President and Director of Advertising Sales at Unigo Group. In this role, she leads advertising sales and partnerships, focusing on enhancing the platform's reach and effectiveness within the education sector. Unigo Group is recognized for its comprehensive college review services, which include information on schools, scholarships, and student loan matching.
Experience at Twitch
Betsy Murphy has been with Twitch since 2013, currently holding the position of Senior Vice President for East and Central Sales. Her tenure at Twitch spans over 11 years, during which she has contributed to the company's growth in the digital streaming landscape. Her role involves overseeing sales strategies and fostering relationships with key partners.
Previous Work at Thomson Reuters
Betsy Murphy worked at Thomson Reuters as the Director of Ad Sales East from 2008 to 2012. During her four-year tenure, she was responsible for managing advertising sales initiatives in the eastern region, contributing to the company's overall advertising strategy.
Background in Advertising Sales
Betsy Murphy has extensive experience in advertising sales, having held various leadership roles throughout her career. She served as the National Advertising Director at U.S. News & World Report and Fast Company from 1992 to 1999. Additionally, she was the Vice President of Sales & Marketing at Snowball.com (IGN Entertainment) from 1999 to 2002 and the Vice President of Sales at ArtistDirect.com from 2006 to 2008.
Education and Qualifications
Betsy Murphy earned a Bachelor of Science degree from the University of Michigan, where she studied Zoology. Her educational background provides a foundation for her analytical skills and strategic thinking in her professional roles.