Bianca Piccirilli
About Bianca Piccirilli
Bianca Piccirilli is a Senior Product Marketing Manager at Thomson Reuters, where she develops customer insights and effective messaging to enhance the customer journey. With over a decade of experience in marketing and sales, she has held various roles in prominent companies, including Acelity and Eze Software.
Current Role at Thomson Reuters
Bianca Piccirilli serves as a Senior Product Marketing Manager at Thomson Reuters, a position she has held since 2019. In this role, she develops a deep understanding of customer needs to create effective messaging that guides prospects through their customer journey. She leads go-to-market strategies for various product launches, focusing on identifying target markets and ensuring product-market fit.
Previous Experience in Product Marketing
Prior to her current role, Bianca worked at Thomson Reuters as a Senior Customer Insights Analyst from 2015 to 2019. In this position, she contributed to product marketing by conducting market research and creating buyer personas. Her efforts ensured that value propositions resonated with customers, which is essential for driving sales.
Sales and Analytical Background
Bianca has a diverse background in sales and analytics. She worked as a Senior Sales Analyst at Acelity for one year in 2014-2015 and as a Sales Operations professional at Eze Software from 2012 to 2014. Additionally, she has experience in sales roles at CGS and Insight Global, where she gained valuable insights into customer behavior and market dynamics.
Educational Background
Bianca studied at West Virginia University, where she earned a Bachelor of Science degree from the School of Business & Economics. Her educational background provides a solid foundation for her career in product marketing and customer insights.
Certifications and Professional Development
Bianca is a Pragmatic Marketing certified professional, which reflects her commitment to data-driven customer marketing initiatives. With over a decade of experience, she applies her knowledge and skills to enhance marketing strategies and improve customer engagement.