Brad Buelow
About Brad Buelow
Brad Buelow serves as the Director of Content Creation and Studio at Thomson Reuters, where he manages a diverse team across multiple countries and has facilitated significant strategic changes in content marketing. With a background in graphic design and marketing, he has held various roles in the industry, contributing to the optimization of creative campaigns and the establishment of new design teams.
Work at Thomson Reuters
Brad Buelow has served as the Director of Content Creation and Studio at Thomson Reuters since 2021. In this role, he manages a diverse team of hybrid, remote, and contractor employees across the U.S., U.K., and Mexico. He has facilitated a strategic shift in content marketing, focusing on reducing redundancy and enhancing long-term business value. Buelow has also successfully merged multiple departments during a significant period of change, emphasizing big-picture strategy and role clarity. Additionally, he oversees the strategic use of agencies and freelance contributors to ensure alignment with brand standards and business objectives.
Education and Expertise
Brad Buelow studied at Iowa State University, where he earned a Bachelor of Fine Arts (BFA) in Visual Studies from 1996 to 2000. His educational background has equipped him with skills in design and visual communication, which he has applied throughout his career. His expertise includes content creation, strategic marketing, and team management, particularly in the context of digital and creative services.
Background
Before joining Thomson Reuters, Brad Buelow held several positions that contributed to his professional development. He worked as an Assistive Technology Specialist at PACER Center from 2002 to 2004. He then transitioned to AbleNet Inc., where he served as a Graphic Designer, Product Marketing Manager, and Media Channel Business Manager between 2004 and 2010. He also worked as a Territory Manager at The Princeton Review from 2010 to 2014. His diverse background in design, marketing, and management has shaped his approach to content creation and team leadership.
Achievements
At Thomson Reuters, Brad Buelow has established a new design team focused on testing and optimizing campaign creative and organic social media performance. He transformed the in-house creative studio into a strategic business partner, enhancing its role within the organization. His efforts in delivering performance reporting and business reviews to key stakeholders and executives further demonstrate his commitment to aligning creative strategies with business objectives.