Brenda Capron
About Brenda Capron
Brenda Capron is a marketing professional with a Master of Arts in Organizational Leadership from St. Catherine University and extensive experience at Thomson Reuters since 2012. She specializes in enhancing marketing effectiveness through training initiatives, managing budgets, and ensuring consistency in marketing communications.
Work at Thomson Reuters
Brenda Capron has been employed at Thomson Reuters since 2012, contributing to the marketing department for over 12 years. In her role, she collaborates with Inside Sales on key training initiatives aimed at enhancing marketing effectiveness. She manages the marketing communications budget for assigned campaigns and utilizes a web-based creative planning system to initiate and monitor job progress. Capron communicates campaign strategy, messaging, and goals to creative partners to ensure successful execution.
Education and Expertise
Brenda Capron holds a Master of Arts in Organizational Leadership from St. Catherine University, where she studied Business and Leadership from 1999 to 2003. Prior to that, she earned a degree in Liberal Arts, focusing on Speech Communication and Philosophy, from the University of Minnesota-Twin Cities, where she studied from 1984 to 1990. Her educational background provides a strong foundation for her expertise in marketing communications and organizational leadership.
Marketing Communications Responsibilities
In her marketing role, Brenda Capron reviews and approves customer copy and layout to ensure consistency in marketing communications. She analyzes product performance and market trends to identify suitable products for customer campaigns. Additionally, she ensures that the customer value proposition remains consistent across all marketing communications, contributing to the overall effectiveness of the marketing strategy.
Campaign Management and Strategy
Brenda Capron plays a key role in managing marketing campaigns at Thomson Reuters. She utilizes a web-based creative planning system to track job progress and ensure that deadlines are met. Capron effectively communicates campaign strategies, messaging, and goals to creative partners, facilitating the execution of marketing initiatives that align with organizational objectives.