Caroline Marin, Ms
About Caroline Marin, Ms
Caroline Marin is a Senior Manager of Campaign Planning at Thomson Reuters, where she oversees a budget exceeding $15 million. She has extensive experience in marketing and communications, having held various roles at Thomson Reuters, KMSP FOX 9, and the University of Minnesota-Twin Cities.
Work at Thomson Reuters
Caroline Marin currently serves as Senior Manager of Campaign Planning at Thomson Reuters, a position she has held since 2020. In this role, she oversees a budget exceeding $15 million across multiple lines of business. Prior to this, she worked in various capacities at Thomson Reuters, including Senior Marketer for Campaign Development and Content in 2018, and Senior Manager for Content Marketing for a brief period in 2020. Additionally, she served as Content Marketing Operations Manager from 2018 to 2020, where she developed marketing finance tools for forecasting, spending, and reporting on a global scale.
Education and Expertise
Caroline Marin holds a Master of Science in Communications, Integrated Communications, and Advertising from Purdue University, which she completed between 2019 and 2020. She also earned a Bachelor of Arts in Sociology from Minnesota State University, Mankato, from 2001 to 2006. Her educational background has equipped her with a strong foundation in communication strategies and marketing operations, which she applies in her current role.
Background
Caroline Marin has a diverse professional background in media relations and marketing. She began her career at KMSP FOX 9, where she worked as a Web Producer, Associate Producer, and Producer from 2006 to 2012. She transitioned to the University of Minnesota-Twin Cities, where she held several roles, including Media Relations Coordinator and Senior Media and Public Relations Manager for Health Sciences from 2012 to 2018. This experience in both media and public relations has informed her approach to campaign planning and content marketing.
Achievements
During her tenure at Thomson Reuters, Caroline Marin achieved significant improvements in budget forecasting accuracy, reaching over 90% by the end of 2020 on an $8.5 million combined global budget. She also drove the adoption of visibility and reporting motions for segment-wide and team-specific results, enhancing the overall effectiveness of marketing operations. Her contributions have had a measurable impact on the organization’s financial planning and reporting processes.