Chantel (Munro) Escoffery
About Chantel (Munro) Escoffery
Chantel (Munro) Escoffery is a Senior Marketer with over 22 years of experience in various industries, including legal technology and gaming. She currently works at Thomson Reuters, where she leads marketing initiatives and collaborates with cross-functional teams.
Work at Thomson Reuters
Chantel Escoffery has been employed at Thomson Reuters as a Senior Marketer since 2018. In this role, she leads the development and execution of marketing plans for innovative online information solutions tailored for the Canadian legal market. She collaborates with various departments, including sales, creative services, digital marketing, and product development, to create and implement effective marketing programs.
Previous Experience at OLG
Chantel Escoffery has held multiple positions at OLG, including Senior Manager of CRM Database Marketing from 2012 to 2013, Associate Brand Manager for Charitable Gaming from 2013 to 2015, and Marketing Manager for Charitable Gaming from 2015 to 2017. Her tenure at OLG spanned over six years, during which she focused on database marketing and brand management in Sault Ste. Marie, Ontario.
Experience at LoyaltyOne
Chantel Escoffery worked at LoyaltyOne in various roles from 2000 to 2010. She started as a Business Analyst for one year, then served as Associate Manager of Campaign Management for four years, followed by Account Supervisor for Direct Antidote for three years. She also held the position of Associate Manager for VIB and E-Business Strategic Ventures for one year. Her experience at LoyaltyOne contributed to her expertise in campaign management and analytics.
Education and Expertise
Chantel Escoffery studied at Ryerson University, where she earned a Bachelor of Commerce degree with a focus on Marketing from 1994 to 1998. Additionally, she attended the Institute of Communications and Advertising, studying Advertising for one year from 2002 to 2003. She possesses strong analytical skills and problem-solving abilities, enabling her to make informed business decisions and provide strategic marketing recommendations.
Marketing Skills and Strategies
Chantel Escoffery has over 22 years of experience in various industries, including non-profit, legal technology, gaming, financial, travel, and retail/service sectors. She builds a deep understanding of target personas and market segments to enhance marketing strategies. Her expertise includes developing and implementing integrated demand generation marketing programs utilizing digital channels, event marketing, and space advertising.