Cherri Peterson
About Cherri Peterson
Cherri Peterson is the Director of Product Marketing at Thomson Reuters, specializing in marketing strategy and communications with a focus on retention. She has over a decade of experience in the field and has previously held positions at Capella Education Company and within Thomson Reuters.
Work at Thomson Reuters
Cherri Peterson has held multiple roles at Thomson Reuters, contributing significantly to the company's marketing efforts. She has been the Director of Product Marketing in the IP & Science - Life Sciences division since 2014, focusing on marketing strategy and communications aimed at customer retention. Prior to this role, she served as the Marketing Manager for the Large Law Firm Segment from 2010 to 2014. Additionally, she has worked as a Marketing Manager - Retention since December 2016, further enhancing her expertise in retention strategies within the organization.
Education and Expertise
Cherri Peterson earned her Bachelor of Arts degree from the University of Minnesota. Her educational background supports her extensive expertise in marketing strategy, data analysis, and project management. She excels in managing projects from concept to completion and demonstrates strong skills in strategic planning and consensus building, which are essential in her roles within the marketing field.
Background
Cherri Peterson began her career at Capella Education Company, where she worked as a Marketing Manager from 1997 to 2002. This five-year experience laid the foundation for her future roles in marketing. Following her time at Capella, she joined Thomson Reuters, where she has developed a robust career in product marketing, particularly within the Life Sciences sector.
Achievements
Throughout her career, Cherri Peterson has demonstrated a strong ability to work in highly matrixed, cross-functional environments. Her focus on retention strategies has been a key aspect of her roles at Thomson Reuters, contributing to the company's marketing success. Her skills in strategic planning and data analysis have enabled her to effectively manage marketing initiatives and drive results.