Cherylnina E.
About Cherylnina E.
Cherylnina E. is a Marketing Strategy Manager at Thomson Reuters, specializing in data-driven marketing campaigns and diversity initiatives. She has a diverse background in marketing roles across various industries and holds multiple degrees in marketing and design.
Current Role at Thomson Reuters
Cherylnina E. serves as the Marketing Strategy Manager at Thomson Reuters, a position she has held since 2022. In this role, she focuses on developing and implementing marketing strategies that enhance engagement and tap into unexplored market potential. Her work is conducted in a hybrid environment, allowing for flexibility in collaboration and project execution.
Previous Experience in Marketing
Before joining Thomson Reuters, Cherylnina E. accumulated extensive experience in various marketing roles. She worked as a Sr. Content Creator at Thomson Reuters from 2019 to 2022, where she developed content strategies for diverse audiences. Prior to that, she was a Digital Marketing and Content Strategist at Asset Panda from 2016 to 2019, and a Product Marketing Coordinator at Dysol, Inc. from 2014 to 2015.
Educational Background
Cherylnina E. has a robust educational background in marketing and design. She earned an Executive MBA from Texas Woman's University and a Certificate in Marketing Strategy from Cornell University. Additionally, she studied Fashion Design at Parsons School of Design - The New School, where she received an Associate of Arts and Sciences (AAS). She also holds a Bachelor's degree in Advertising from St. Scholastica's College, Manila.
Diversity and Inclusion Initiatives
Cherylnina E. is committed to advancing diversity and inclusion in the workplace. In 2021, she co-chaired the Asian Affinity Network in Dallas, focusing on initiatives that celebrate diversity and foster inclusive work environments. Her passion for workplace ethics and diversity is reflected in her professional endeavors and leadership roles.
Marketing Expertise and Specializations
Cherylnina E. specializes in crafting end-to-end marketing campaigns that leverage data-driven customer insights. Her expertise spans various sectors, including aerospace, real estate, SaaS, tax, and legal. She designs comprehensive marketing journeys across all channels, emphasizing full-funnel activities and demand generation to drive engagement.