Chris Edwards
About Chris Edwards
Chris Edwards is a Senior Business Intelligence Analyst at Thomson Reuters, where he has worked since 2016. He has extensive experience in data analytics and marketing research, having held various roles in organizations such as KFAI, The E.W. Scripps Company, and Cox Media.
Work at Thomson Reuters
Chris Edwards has served as a Senior Business Intelligence Analyst at Thomson Reuters since 2016. In this role, he focuses on analyzing data to provide actionable insights for internal stakeholders. He utilizes various data management tools, including Tableau, SQL Developer, and Alteryx, to create detailed analytics reports. His expertise in Tableau allows him to track and optimize the performance of clients' websites, pay-per-click (PPC) campaigns, and social media initiatives.
Previous Experience in Business Intelligence
Before joining Thomson Reuters, Chris Edwards held several positions in the field of business intelligence and analytics. He worked as a Research Director at The E.W. Scripps Company from 2012 to 2014, where he focused on website and social media analytics. He also served as an Analyst at Mirum Agency and as a Client Success Manager at Anametrix, Inc. His early career included roles at Cox Media and Time Warner Cable, where he developed skills in marketing research and data aggregation.
Board Involvement at KFAI
From 2016 to 2020, Chris Edwards was a member of the Board of Directors at KFAI 90.3 / 106.7 - Fresh Air Community Radio. In this capacity, he served as Board Secretary and was responsible for grant applications. His involvement contributed to the governance and operational effectiveness of the community radio station in the Greater Minneapolis-St. Paul Area.
Educational Background
Chris Edwards studied at the University of Minnesota, where he earned a Bachelor of Arts degree in Mass Communications. This educational background provided him with foundational knowledge in communication strategies and media analysis, which he has applied throughout his career in business intelligence and analytics.
Skills and Expertise
Chris Edwards possesses strong skills in data visualization and analytics, particularly with Tableau. He is adept at simplifying complex data into understandable formats for senior leaders, which enhances decision-making processes. His experience includes applying statistical techniques for Marketing Mix Modeling to optimize digital marketing spend and lead generation strategies.