Craig Vaughn
About Craig Vaughn
Craig Vaughn is a Senior Product Manager at Practical Law, with extensive experience in sales enablement and training within the legal sector. He has held various roles at Thomson Reuters and Kira Systems, focusing on product knowledge and sales effectiveness.
Work at Thomson Reuters
Craig Vaughn has held multiple positions at Thomson Reuters, contributing to various aspects of Practical Law. He began as a Business Analyst in 2009, where he worked for seven months. He then transitioned to the role of Accounts Manager from 2011 to 2013 for two years. Following this, he served as Manager of Communications & Development for Practical Law from 2013 to 2014. In 2015, he took on the role of Manager for eLearning and Practical Law Training for eight months. He later became Strategy Manager for Practical Law from 2015 to 2017, where he designed sales enablement strategies for new product launches. Currently, he is the Sr Product Manager for Practical Law, a position he has held since 2019.
Education and Expertise
Craig Vaughn studied at the University of North Carolina at Greensboro, where he achieved a degree in Psychology. His educational background supports his expertise in training and development, particularly in the legal sector. His roles at Thomson Reuters and Kira Systems have positioned him as a subject matter expert in marketing and sales enablement projects, particularly within Practical Law.
Background
Before joining Thomson Reuters, Craig Vaughn worked at CT Corporation as a Sr Business Analyst and Technical Writer from 2005 to 2009. His experience in business analysis provided a foundation for his subsequent roles in training and product management. After leaving Thomson Reuters, he served as Education Services Manager at Kira Systems from 2017 to 2019, further enhancing his skills in educational program development.
Achievements in Sales Enablement
In his role as Strategy Manager at Thomson Reuters, Craig Vaughn designed and led sales enablement strategies for the launch of several Practical Law products, including Commercial Litigation and Health Care. He developed comprehensive training programs aimed at increasing product knowledge and sales effectiveness across the organization. Additionally, he leads an intensive training program for new Legal Practical Law specialists and Corporate representatives, ensuring they are well-equipped to succeed in their roles.