Cristina (Falcione) Bastianelli, MBA
About Cristina (Falcione) Bastianelli, MBA
Cristina (Falcione) Bastianelli, MBA, is a Manager of Sales at Thomson Reuters, where she has worked since 2023. She has extensive experience in sales and marketing, having held various roles at companies such as WeWork, Casetext, and Ground 2 Table.
Current Role at Thomson Reuters
Cristina Bastianelli serves as Manager, Sales at Thomson Reuters since 2023. In this role, she applies her extensive experience in sales and marketing to drive client engagement and satisfaction. Her customer-centric approach focuses on understanding client needs, which enhances the overall sales strategy. Bastianelli's current position allows her to leverage her background in data analytics to inform decision-making and optimize sales processes.
Previous Experience at WeWork
Bastianelli held multiple roles at WeWork, including Senior Manager of Account Management and Sr. Sales Manager for Emerging Enterprise Accounts. She worked at WeWork from 2016 to 2020, where she developed a strong foundation in account management and sales leadership. Her experience at WeWork involved managing client relationships and leading teams in a fast-paced environment, contributing to her proven track record in building high-performing teams.
Marketing Background
Before her current role, Bastianelli worked in various marketing positions. She served as Marketing Manager at Ground 2 Table for 9 months and as Marketing Associate at Webity for 1 year. These roles provided her with a solid understanding of marketing strategies and customer engagement, which she integrates into her sales management approach. Her marketing experience complements her sales expertise, enhancing her effectiveness in client interactions.
Education and Expertise
Bastianelli holds a Bachelor of Science in Marketing from the University of Delaware, where she studied from 2004 to 2008. She furthered her education with an International MBA in Marketing and Sustainability from the Middlebury Institute of International Studies at Monterey, completed in 2014. This educational background equips her with a comprehensive understanding of marketing principles and sustainability practices, which she applies in her professional roles.
Foundational Experience in Data Analytics
Bastianelli has a foundational background in data analytics, which enhances her capabilities in sales leadership. Her experience as a Revenue Analyst at PointRoll from 2008 to 2013 provided her with analytical skills that support her decision-making in sales strategies. This expertise allows her to analyze market trends and client data effectively, contributing to her success in sales management.