Cynthia West
About Cynthia West
Cynthia West serves as the Vice President of Sales and Operations at Thomson Reuters, where she has worked since 2008. She leads a national sales organization that focuses on data analytics and healthcare solutions, overseeing a large team of sales professionals and managing significant revenue responsibilities.
Work at Thomson Reuters
Cynthia West has served as Vice President of Sales and Operations at Thomson Reuters since 2008. In this role, she directs a national sales organization that focuses on selling data analytics, big data, EMR/EHR solutions, claims processing, management decision support, and clinical decision support tools to both payer and provider markets. She oversees a team of inside and outside sales professionals, targeting C-Suite executives and ensuring alignment with organizational goals.
Education and Expertise
Cynthia West studied Business Administration at Central Michigan University, where she earned a Bachelor of Science degree from 1992 to 1999. Her educational background provides a foundation for her expertise in sales and operations within the healthcare information sector, particularly in data analytics and EMR/EHR solutions.
Sales Leadership and Management
Cynthia West leads four Inside Sales centers, managing over 150 sales professionals. Additionally, she oversees four sales centers with more than 300 Licensed Insurance Agents who service major insurance carriers. Her leadership extends to a direct sales team responsible for selling healthcare information and data analytics tools, demonstrating her capability in managing large teams and complex sales operations.
Strategic Development and Execution
Cynthia West developed a strategy for outsourcing the Insurance Sales model to support the Provider market. This initiative contributed to increased sales conversion and membership. She is responsible for setting and executing strategies aimed at exceeding revenue goals, managing a P&L responsibility of $90 million.