Dan Hobbs
About Dan Hobbs
Dan Hobbs is a Senior Manager of Conversion Optimization and Personalization at Thomson Reuters, with a strong background in creative direction and digital marketing. He has extensive experience in utilizing marketing technology to enhance customer journeys and deliver personalized digital experiences.
Work at Thomson Reuters
Dan Hobbs serves as the Senior Manager of Conversion Optimization and Personalization at Thomson Reuters. He has been in this role since 2022, focusing on enhancing digital customer experiences through conversion optimization strategies. His responsibilities include leveraging performance data to inform decision-making and improve customer journey optimization.
Previous Experience in Digital Marketing
Prior to joining Thomson Reuters, Dan Hobbs held several positions in digital marketing. He worked at F5 as an Optimization & Personalization Manager from 2017 to 2021, where he managed strategies for enhancing user engagement. He also served as a Digital Marketing Contractor at F5 for nine months in 2016. His role at Beyondsoft as a Senior Optimization Manager lasted four months in 2021.
Creative Direction Background
Dan Hobbs has a background in traditional ad agency-type creative direction, which informs his approach to growth strategy. He worked as a Creative Director at A Place for Mom from 2012 to 2015, where he oversaw creative projects. His experience also includes a role as an Interactive Designer at School Connection from 2009 to 2011.
Education and Expertise
Dan Hobbs completed his high school education at Juanita High School, earning a High School Diploma from 1995 to 1998. He furthered his education at The Art Institutes, where he studied Illustration & Graphic Design and obtained an Associate of Applied Arts degree from 1999 to 2001. His educational background supports his expertise in creative direction and digital marketing.
Skills in Conversion Optimization
Dan Hobbs specializes in conversion optimization and personalization, utilizing robust marketing technology stacks to enhance customer journey optimization. He focuses on delivering personalized digital experiences and employs testing strategies to improve engagement and conversion rates.