Dan Kraft
About Dan Kraft
Dan Kraft serves as the Senior Manager of Digital Marketing Automation at Thomson Reuters, where he has worked since 2021. He has extensive experience in digital marketing, having held various roles in organizations such as Penton and Optiv Inc, and has a background in marketing and international business from the University of Kansas.
Work at Thomson Reuters
Dan Kraft currently serves as the Senior Manager of Digital Marketing Automation at Thomson Reuters, a position he has held since 2021. In this role, he oversees the development of trials, digital renewals, eCommerce, customer portal, online chat, and identity management experiences. He leads a team of seven, focusing on managing digital marketing automation initiatives. Kraft is responsible for leading change initiatives that enhance digital experiences throughout the customer journey. He collaborates with various stakeholders, including marketing, digital, development, product, segment stakeholders, and commercial teams to optimize customer engagement and conversion.
Previous Experience in Digital Marketing
Prior to his current role, Kraft worked at Thomson Reuters as the Senior Marketing Automation Manager for Digital Customer Experience from 2017 to 2021. He also held positions at Optiv Inc as Marketing Programs Manager from 2015 to 2017, and at Penton as Online Marketing Manager from 2011 to 2013. His experience includes managing marketing automation initiatives and leading teams to enhance digital marketing strategies. Additionally, he worked at Penton as Marketing Automation Manager from 2014 to 2015, further solidifying his expertise in the field.
Education and Expertise
Dan Kraft studied at The University of Kansas from 2005 to 2009, where he earned a degree in Business with a focus on Marketing, International Business, and Information Systems. His educational background provides a strong foundation for his career in digital marketing and automation. Kraft's expertise includes building end-to-end digital funnels to optimize customer engagement and conversion, as well as achieving Objectives and Key Results (OKRs) and ensuring timely completion of sprints and release deadlines.
Background in Teaching and Technical Support
Kraft began his career at The University of Kansas, where he worked as a Teaching Assistant for four months in 2007. He also served as a Computer Lab Technician from 2008 to 2009 for 11 months. These roles provided him with early experience in educational support and technical assistance, contributing to his skills in troubleshooting and ensuring smooth digital operations.