David Carrel
About David Carrel
David Carrel serves as the Global Chief Marketing Officer at Thomson Reuters, bringing extensive experience in marketing and technology from previous roles at Amazon, Adobe, and Digitas. He has a strong background in consumer research, programmatic marketing, and developing global marketing strategies.
Work at Thomson Reuters
David Carrel has been serving as the Global Chief Marketing Officer at Thomson Reuters since 2022. In this role, he oversees the company's marketing strategies and initiatives, focusing on enhancing brand visibility and driving business growth. His leadership is instrumental in aligning marketing efforts with the overall business objectives of Thomson Reuters, which is known for providing intelligent information and insights to professionals in various industries.
Previous Experience in Marketing and Technology
Before joining Thomson Reuters, David Carrel held several significant positions in marketing and technology. He worked at Amazon as the Director of Amazon Prime Global Marketing & Product from 2014 to 2019, where he was responsible for marketing strategies for one of the company's flagship services. He also served as the Director of AWS Global Marketing at Amazon Web Services from 2019 to 2021, focusing on marketing initiatives for cloud services. Additionally, he worked at Adobe as VP of Marketing for Digital Experience Cloud from 2021 to 2022.
Education and Expertise
David Carrel earned a Bachelor of Arts in History from the University of Michigan, where he studied from 1989 to 1993. He furthered his education by obtaining an MBA in Marketing and Strategy from the University of Michigan - Stephen M. Ross School of Business, completing his studies from 2000 to 2002. His educational background supports his extensive expertise in consumer research, omni-channel marketing, and programmatic marketing strategies.
Career Background in Marketing and Consulting
David Carrel's career spans various roles in marketing and consulting. He began his professional journey as a Digital Marketing / e-Commerce Strategist at IBM Global Services in 1999. He then transitioned to management consulting at Diamond Management & Technology Consultants from 2002 to 2005. His experience includes significant roles at Digitas, where he held various positions, including SVP of Programmatic and VP of Strategy & Analysis, contributing to his deep understanding of digital marketing and data integration.
Board Membership and Industry Involvement
David Carrel served as a Board Member for the Mobile Marketing Association from 2020 to 2022. In this capacity, he contributed to discussions and initiatives aimed at advancing mobile marketing practices. His involvement with industry organizations reflects his commitment to staying at the forefront of marketing trends and best practices.