Dawn Butterfield
About Dawn Butterfield
Dawn Butterfield serves as the Senior Manager of Inbound and Digital Marketing Operations at Thomson Reuters, where she has worked since 2022. With extensive experience in marketing and communications, she has held various roles, including Director of Marketing and Communications at The Lutheran Home Association and Marketing Manager at Virtual Radiologic.
Work at Thomson Reuters
Dawn Butterfield has been employed at Thomson Reuters since 2022, serving as the Senior Manager of Inbound and Digital Marketing Operations. In this role, she is responsible for planning and coordinating annual print and online advertising initiatives. Her work includes developing and managing brand standards for vRad, as well as designing and implementing email marketing campaigns while monitoring their return on investment (ROI).
Previous Experience in Marketing and Communications
Prior to her current position, Dawn Butterfield worked at The Lutheran Home Association as the Director of Marketing and Communications from 2013 to 2022. In this capacity, she coordinated media interviews and maintained relationships with trade magazines and online forums. She also managed corporate websites with a focus on search engine optimization (SEO) and search engine marketing (SEM). Before that, she served as the Marketing Manager at Virtual Radiologic from 2004 to 2013.
Education and Expertise
Dawn Butterfield studied at Minnesota State University, Mankato, where she earned a Bachelor of Science degree in Business Administration and Human Resources from 1998 to 2003. Her educational background provides a foundation for her expertise in marketing operations, brand management, and digital marketing strategies.
Career Background
Dawn Butterfield's career began at McDonald's, where she worked as a Training and Development Manager from 1996 to 2003. She later served as a Business Manager Assistant at Acosta for 10 months in 2003-2004. Additionally, she gained early experience as an Intern/Researcher with the Boy Scouts of America in 2000.
Marketing Management and Budget Oversight
Throughout her career, Dawn Butterfield has managed significant marketing budgets, including overseeing a budget of up to $1.5 million. Her responsibilities have included developing marketing strategies, managing advertising campaigns, and ensuring effective communication across various media platforms.