Donna Otto
About Donna Otto
Donna Otto is a Senior Product Marketing Manager at Thomson Reuters, where she has worked since 2018. She has extensive experience in marketing and product management, having held various roles at companies such as Ameriprise Financial Services and Wells Fargo Insurance Services.
Current Role at Thomson Reuters
Donna Otto serves as the Senior Product Marketing Manager at Thomson Reuters, a position she has held since 2018. In this role, she is responsible for driving successful go-to-market launches for each release of the 3E suite of products. Her work focuses on the positioning of 3E and 3E Cloud software solutions within the legal market, ensuring that these products meet the needs of law firms and contribute to their financial and practice management.
Previous Experience at Ameriprise Financial Services
Before joining Thomson Reuters, Donna Otto worked at Ameriprise Financial Services, Inc. as an Engagement Manager in Interactive Marketing from 2008 to 2018. During her ten years in this role, she operated in the Greater Minneapolis-St. Paul Area, where she contributed to marketing strategies that enhanced client engagement and retention.
Marketing Career Background
Donna Otto has a diverse marketing background, having worked in various roles across multiple organizations. She began her career as a Marketing Specialist at Wells Fargo Insurance Services from 1990 to 1998. She then transitioned to FINGERHUT as a Marketer from 1998 to 2001, followed by a position as a Senior Marketing Analyst at North American Membership Group from 2001 to 2002. She also served as a Marketing Manager at Thomson West from 2002 to 2008.
Educational Background
Donna Otto studied at the University of St. Thomas, where she focused on Accounting and achieved a degree in Business Administration. Earlier, she attended Hibbing High School, laying the foundation for her academic and professional pursuits in marketing and business.
Sales Enablement and Marketing Contributions
In her current and previous roles, Donna Otto has developed various sales enablement assets, including product materials, pitch decks, white papers, client case studies, and webcasts. These contributions are aimed at driving sales and retention for 3E and 3E Cloud law firm financial and practice management software solutions.