Drew Harden, MSc
About Drew Harden, MSc
Drew Harden, MSc, serves as the Director of Product Insights and Analytics for Corporate and Professional Tax at Thomson Reuters. He leads the CARFAX Canada Driving Insights program and has extensive experience in research and customer experience across various organizations in Canada.
Work at Thomson Reuters
Drew Harden serves as the Director of Product Insights and Analytics for Corporate and Professional Tax at Thomson Reuters. In this role, he focuses on leveraging data analytics to enhance product insights and inform decision-making processes within the corporate tax sector. He has been with Thomson Reuters since 2022.
Experience at CARFAX Canada
Drew Harden led the CARFAX Canada Driving Insights program, conducting research for the automotive industry based on inquiries from industry partners. He previously held the position of Manager, Customer Experience Research & Insights from 2021 to 2022 and Manager, Research & Insights from 2017 to 2021 at CARFAX Canada. During his tenure, he built the Customer Experience Research & Insights team, emphasizing the importance of customer feedback in decision-making.
Educational Background
Drew Harden earned a Master of Science (M.Sc.) in Marketing and Consumer Studies from the University of Guelph, where he studied from 2013 to 2016. He also holds a Bachelor of Business Administration (BBA) from the University of Toronto at Scarborough, completed between 2007 and 2011, focusing on Business Management, Marketing, Economics, and Finance.
Previous Roles and Responsibilities
Prior to his current role, Drew Harden held various positions in research and analytics. He worked as a Manager of Marketing Insights at CARPROOF from 2015 to 2017 and as a Project Analyst at Kohl & Frisch Limited in 2009. He also gained experience in the technology sector as a Project Prime Assistant and Feature Prime at Research In Motion from 2010 to 2013.
Teaching Experience
Drew Harden has a background in academia, having served as a Graduate Teaching Assistant at the University of Guelph and as a Teaching Assistant at Western University. His teaching roles spanned from 2013 to 2015, where he contributed to courses in management and organizational studies.